Who doesn't want to improve their creative side? There's a never-ending avalanche of books, magazines, websites and TV programmes to allegedly 'help'. But who's got the time to wade through this lot to sift the stuff that works from the rubbish? Be creative cuts straight to the heart of the matter. With insider shortcuts and secrets garnered from careers at the forefront of creative design and innovation, Rob Bevan and Tim Wright show you how you to unlock your inner creative streak and reveal your innovative side. Packed with tips and techniques to try and be inspired by, Be creative will help you look at the world in a whole new light.